Margaret Howell Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Margaret Howell is allergic to branding, so it was a surprise to see a monogram sneak its way into her fall collection. That said, it was more of a cipher than a logo, comprising a tiny “MH” written in her own hand and stitched on the pocket of a vegetable-dyed shirt. The brand’s head of menswear, Ioannis Cholidis, had persuaded Howell to experiment after having discovered a similarly adorned pocket on a pair of raspberry silk pajamas in the archive.
The venerable British label also has a new managing director, Caroline Attwood, who takes the baton from Richard Craig, a company veteran who steered the ship for 34 years and has now retired. Most recently CEO of handbag label Ally Capellino, another resolutely un-shouty British brand, Attwood’s CV merges product and commercial stripes, with spells at Mulberry and Anya Hindmarch.
If things are changing at the top, it was reassuring to see that only the tiniest tweaks have been made to the collection. The headlines: Trousers were a little slouchier for fall, with a baggy leg and hems that pool at the ankle rather than turn up; meanwhile waists were a touch more defined, with waxed-cotton raincoats cinched with leather belts, for instance. Elsewhere the collection was a ramble through the practical, pleasingly polished lineup of wardrobe heroes MH fans know and love.
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