According to influencers of color and those living with a disability, brand diversity efforts seldom go beyond casting, further alienating the communities they leverage for relatability
"I really see a difference between the way I am treated and the way white girls are treated in the industry," Mariam Rahman shared with me."Why does it feel uncomfortable to say this out loud when it is my reality?" Rahman is a Muslim Pakistani-Canadian lifestyle and beauty influencer with over half a million followers.
View this post on Instagram Roo is a professional model now.
"You need diversity in all aspects of how you're running a business," says Gabrielle Richardson, a queer Black model and influencer."A brand [had] a plus size model modeling, but they didn't have any plus size options in their store. It doesn't make sense when you can't commit to every level of marketing."
But with diversity and inclusion becoming some of the biggest buzzwords of our generation, where does the egregious oversight stem? One might say a vision towards true diversity is absent because the PR and marketing teams behind the brands themselves are often white dominated. The industry often skimps on accessibility and inclusivity because they are not directly affected by issues impacting people with marginalized identities.
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