Mariah Carey wanted to use 'Queen of Christmas' to brand products ranging from lotions, fragrances and nail polish to mugs, sweatshirts and ornaments.
In recent years, Carey has capitalized on Christmas branding. In 2020, she released an Apple+ Christmas special, which garnered a Primetime Emmy nomination. This December, Carey plans to showcasean Instagram reel
in which the pop singer was dressed in a black catsuit and witch’s hat while pedaling on a workout bike in a spooky, barren forest. Then, after a menacing laugh, the black-and-white frame gave way to amber Christmas lights and sparkling gifts.Mary J. Blige’s 6 nominations are a pleasant surprise; Nicki Minaj’s zero won’t sit well with the Barbz.
Carey then sat atop a stuffed reindeer, her blond locks glowing, dressed in her iconic red Santa jumpsuit. “It’s time,” she sang in her signature whistle note, ushering in the opening chords of “All I Want for Christmas Is You” and what Carey called in the caption"#MariahSZN.”
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