Mariano Rivera targets cricket fans with new baseball league

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Mariano Rivera targets cricket fans with new baseball league
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Mariano Rivera and fellow Hall of Famer Barry Larkin are helping launch the United International Baseball League to bring their beloved sport to India, Pakistan and the Middle East.

UIBL CEO Kanwal S. Sra , co-president Mariano Rivera and president/CMO Kash Shaikh. Courtesy: UIBL

Mariano Rivera's legacy is ever-present during baseball's annual trip to Cooperstown. But the Hall's lone unanimous selection isn't finished contributing to the game just yet.to bring their beloved sport to India, Pakistan and the Middle East. That region is home to 2 billion people, 900 million of whom are cricket fans — a ready-made audience the UIBL hopes to attract to another stick-and-ball sport.Monday.Rivera sees this as a business opportunity, but his commitment to the UIBL stems as much from"This part of the world, they have players. We just haven't found them yet," Rivera tells Axios. "I want to bring baseball to all the people waiting for us to teach them.

"I was introduced to the game at an early age — 6 years old, maybe even earlier," added MLB's all-time saves leader. "This is a game that I love and will continue to love until the day that I die."This is the latest example of baseball and cricket criss-crossing the globe. MLB plays games in London and other international cities, andWe had to ask Rivera about the Yankees, who are eyeing their second division title since he retired in 2013.

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