Marin, Sonoma and Mendocino counties launch the Cleaner California Coast initiative to promote waste reduction in coastal towns due to high visitation.
After coastal communities were overwhelmed by visitors — and their garbage — during the pandemic, Marin and two Northern California counties have joined forces to stem the pollution.
“It’s kind of a simple message: If you’re at the coast, come prepared,” said Marin County Parks and Open Space communications manager Cristina Torresan. While counties, environmental organizations and public land managers have promoted waste reduction through their own original messaging and outreach, proponents said they have lacked consistency and coordination.
“It allows us to leverage and have a singular message that it’s not about us, it’s about the coast,” Torresan said.
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