'I'm a doctor, not a marketer!': Marketing building blocks for self-employed physicians medicine MedTwitter
in healthcare marketing include a focus on services over brand or image, personalization over standardization, and building long-term relationships. Expect your patients or prospective patients to extensively research their condition before booking an appointment.
The goal of search engine optimization is for your practice to appear on the first page of search results for your specialty and location. Effective content marketing and SEO are symbiotic: Good SEO drives people to your website, and quality content keeps them engaged longer, which in turn enhances SEO. Posting regularly also helps. Eliscu recommends blogging or posting new content at least weekly, even if just to add a few sentences.
When patients recently commented about office staff continuing to wear masks, Weizman wrote a post explaining why. When doctors participated in a"White Coats for Black Lives" event, his practice posted a photo on social media that was shared widely. Handwritten thank you notes have not vanished from the American scene; Eliscu provides templates to clients, if they need one."I have clients send them to patients who've referred friends. It gives people such a good feeling, and the patient becomes an advocate."Building a referral network is a challenging yet essential marketing element for many self-employed physicians. Think of physicians who could refer patients as another target marketing audience.
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