Mary Quant, the visionary fashion designer whose colorful, sexy miniskirts epitomized Swinging London in the 1960s and influenced youth culture around the world, has died, her family said. She was 93.
Quant helped popularize the miniskirt — some credit her with inventing it — and the innovative tights that went along with it, creating dresses and accessories that were an integral part of the look. She created mix-and-match, simple garments that had an element of whimsy. Some compared her impact on the fashion world to the Beatles’ impact on pop music.
Quant introduced miniskirts with hemlines up to 8 inches above the knee to the London scene in 1966 and they were an instant hit with young people, in part because they shocked and offended many. While Courreges came from a haute couture tradition and his clothes were expensive items aimed at a limited audience, Quant used a variety of materials and colors to make miniskirts popular with young women on a limited budget.
Asked by the Guardian newspaper in 1967 if her clothes could be considered “vulgar” because they were so revealing, Quant replied that she loved vulgarity and embraced it. With the help of her wealthy husband and business partner, Alexander Plunket Greene, and the accountant Archie McNair, she opened Bazaar in Chelsea in 1955, at first relying on innovative window displays to bring in younger customers.
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Mary Quant, designer who epitomized Swinging 60s, dies at 93Mary Quant, the designer whose fashions epitomized the Swinging 60s, has died at the age of 93. Quant’s family said she died “peacefully at home” in Surrey, southern England, on Thursday. The family called her “one of the most internationally recognized fashion designers of the 20th Century and an outstanding innovator of the Swinging Sixties.” Quant helped popularize the miniskirt — some credit her with inventing it — and the innovative tights that went along with it, creating dresses and accessories that were an integral part of the look. She created mix-and-match, simple garments that had an element of whimsy. Some compared her impact on the fashion world to the Beatles’ impact on pop music.
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