Match Group CEO spent $50,000 on 'Clash of Clans' in 3 months: 'I still look back at that with lots of shame'
$50,000 can buy you a lot — and if you're Match Group CEO Bernard Kim, that includes a"really amazing wall" on the mobile game Clash of Clans.", the CEO of the company behind Tinder, Hinge, and Match.com admitted to spending $50,000 on in-game purchase over a three-month period — a decision he said he looks back on"with lots of shame."
Kim was responding to an attendee's question comparing the lifecycle of users on apps like Tinder to those on mobile games. Many dating apps are"designed to be deleted" , whereas gaming apps are designed to keep users hooked — and, often, paying for in-game items to level up.that can be seen on The Verge. But, he added,"no one plays these games forever. After a certain point, people churn out of a game experience.
Kim was previously steeped in the mobile gaming industry as the president of mobile gaming group Zynga, known for
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Match Group’s CEO says he spent $50K in three months on Clash of ClansHe got a “really amazing wall” out of it though.
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