Ariana Brockington is a trending news reporter at TODAY digital. She is based in Los Angeles.
Mattel is 'taking immediate action' after social media users noticed a glaring mistake on the packaging for the company's new line of “Wicked” dolls. The toy company is currently selling a range of “Wicked” dolls tied to the upcoming musical film starring Ariana Grande, Cynthia Erivo and Jonathan Bailey. The special dolls are based on beloved characters, like Grande’s Glinda, and the back of the packaging encourages consumers to visit the film’s website to learn more.
.com confirmed at a Target in Connecticut that the “Wicked” dolls sold there were mislabeled. .com has reached out to Target for comment but did not hear back by the time of publication. In a statement to .com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.” “We deeply regret this unfortunate error and are taking immediate action to remedy this,” Mattel said. The company also included a message to parents who have already purchased the item.
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