A new cover story from Time magazine on the making of Greta Gerwig’s “Barbie” reveals that Mattel president and CEO Richard Dickson flew to the movie’s London set at one poi…
about one scene he believed was off-brand for the company. The director and her star convinced Dickson to keep the scene in the film by performing it for him live on set.While the scene in question was not disclosed, Dickson’s concern is further proof that the upcoming “Barbie” movie isn’t just a sanitized love letter to the famous doll. As the film’s trailer says point blank: “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.
“In that very first meeting, we impressed upon Ynon we are going to honor the legacy of your brand, but if we don’t acknowledge certain things—if we don’t say it, someone else is going to say it,” Robbie said. “So you might as well be a part of that conversation.” “If [Mattel] hadn’t made that change to have a multiplicity of Barbies, I don’t think I would have wanted to attempt to make a Barbie film,” Robbie said. “I don’t think you should say, ‘This is the one version of what Barbie is, and that’s what women should aspire to be and look like and act like.’”
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