Many paper cups are coated with a plastic lining that makes them almost impossible to recycle. Starbucks and McDonald’s alternate idea: reusable plastic cups are supposed to be dropped off at sites around a city for the chains to reuse.
In the future, when you order a coffee at McDonald’s or Starbucks, it could be served in the same cup you used a few months earlier.
The key to leaving a lighter footprint on the planet may not be in choosing the perfect material: There are downsides to any disposable cup, whether paper, aluminum or plastic. Instead, NextGen’s big idea is to make cups durable and create a system in which they would be reused. That means collecting, cleaning, redistributing and digitally tracking them — a process that could keep tabs on rates of reuse and attrition.
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