McDonald’s is expanding sales of its meatless McPlant burger to hundreds of locations
McDonald’s has been slower to market with a plant-based burger than rivals. Burger King introduced the plant-based Impossible Whopper __ made by Beyond Meat rival Impossible Foods __ in 2019, while Starbucks brought out a breakfast sandwich made with Impossible sausage in 2020.
Earlier this month, KFC announced it was expanding its Beyond Meat plant-based chicken tenders nationwide. Chipotle also recently introduced a plant-based chorizo that it developed in-house. McDonald’s first tested a Beyond Meat burger called the P.L.T. in Canada in 2019, but later pulled it off the menu. Last year, it started testing the McPlant in several European markets, including Sweden, Denmark and the United Kingdom.Copyright AP - Associated Press
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