He's back.
The current campaign depicts the caped burger thief in his throwback animated form, one likely recognizable to Gen Xers.The fast-food giant announced Monday that it has made some small changes to its Big Mac, McDouble burger, classic cheeseburger, double cheeseburger and burger.
The changes, such as making the burgers “hotter, juicier and tastier,” have debuted in several cities on the West Coast including Seattle, Phoenix, San Francisco, Denver, Salt Lake City, Los Angeles and Las Vegas.
Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said the company brought back the Hamburglar in its marketing campaign to get the word out.When you spot the Hamburglar’s cape and striped outfit in your city, that’s when the burger will be available locally, the company said.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
McDonald’s tests cold brew and goes big with Big Mac sauceThe fast food giant is tweaking in the way in makes its burgers, including the Big Mac.
Les mer »
McDonald’s tests cold brew in California and goes big with Big Mac sauceThe fast food giant is tweaking in the way in makes its burgers, including the Big Mac.
Les mer »
McDonald’s is tweaking its burgers, with marketing help from HamburglarThe chain says it's making small refinements to improve the flavor of its burgers.
Les mer »
McDonald’s bringing Hamburglar back to promote new burger recipeMcDonald’s Corp. said Monday that it’s bringing back its classic Hamburglar mascot to promote improvements to its classic burger line. In a blog post,...
Les mer »
McDonald’s burger recipe changes include meltier cheese, saucier Big Mac'We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever,' said McDonald's chef Chad Schafer.
Les mer »
Outlook for Mac’s new profiles separate work and personal emails with colorful themesMicrosoft is rolling out new Outlook profiles on Outlook for Mac. You can use different themes for work and personal email accounts and automate the switching.
Les mer »