McDonald's is selling a dessert that fans haven't seen in about five years. The company says the blueberry and crème pie will only be available for a limited time and it's not a nationwide release.
Roughly 6,800 of its 14,000 US restaurants have begun selling a blueberry and crème pie, which is a sweet pastry that's filled with blueberries and a vanilla-flavored crème and baked in a pie crust. McDonald's last sold the pie in the US in 2017, but it has occasionally made appearances at international locations since then.The blueberry and créme pie is here for a limited time.
Last month, McDonald's released another dessert — its holiday pie — in a similar manner that sparked excitement among customers. Chains constantly tweak their menus with niche and oddball products that drum up excitement and social media attention. Limited-time items are an important marketing tool for the food industry to draw in foot traffic and interest.
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