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A study by the Media Research Center found that Elon Musk’s X algorithm promotes left-leaning media, while punishing a majority of right-leaning media.62 media outlets on the political left, center, and right, finding that Elon Musk’s X social media platform “overwhelmingly favors left-leaning media,” boosting 100 percent of the 30 left-leaning media outlets reviewed, while de-boosting 74 percent of the 23 right-leaning media outlets reviewed.
The MCR noted that X’s AI tool “Grok” explains that X uses a “Reputation” score to determine “the visibility and likelihood of a user’s content being recommended to others.” This reputation score favors leftist media, likely by design under the previous leadership of X/Twitter. Moreover, Grok added, “Accounts with higher Tweepcred scores are more likely to have their posts seen by a larger audience, while those with lower scores may have their posts deprioritized in the platform’s algorithm.” In the case of media outlets, there is a clear tendency for X to give conservative media lower reputation scores, resulting in deboosting and lower engagement, as compared to leftist outlets that enjoy boosting based on their reputation scores.
The MRC pointed out that its study comes after two earlier studies that also found X’s algorithm favors left-leaning media.that X’s algorithm favors Vice President Kamala Harris over Sen. JD Vance , former President Donald Trump’s running mate. This is likely helping Harris reach a broader audience in the months leading up to the 2024 presidential election.
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