The TV industry is entering a new era of IP being spread across streaming, linear, audio and gaming, according to media vet and Emmy nominee Evan Shapiro. Delivering the Mip TV Media Mastermind key…
Media Mastermind keynote, Shapiro urged TV makers and studios who are yet to embrace multiple platforms to “not eliminate parts of your ecosystem simply because you’ve never done it before.”
“Relevance and freshness” are key to streamers’ success in the current ecosystem, according to Shapiro, and he forecast a “great cutting back” on SVoD subscriptions as consumers choose to change what they are subscribing to almost every month. Striking a more optimistic note, he rejected the notion that young people are not willing to pay for streaming services.
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