French media conglomerate Mediawan is to adapt Leonine Studios’ digital event show “YouTopia” for the French market. The deal is an early example of a pan-European collaboration b…
a European studio that united 61 production companies from France, Germany, Italy, Scandinavia, Spain and the U.K.
On Nov. 5, the French version of “YouTopia” will be livestreamed on YouTube for the first time, for a full day. Numerous leading YouTube creators will move into a glass dome and welcome high-profile guests. Together they will create a “colorful program of challenges, environmental experiments, expert talks and a live concert.”
Supported by their community, YouTube and the brand partners involved, such as SNCF, Accor, Garnier, Plantes Addict, Foodles, leboncoin, The Good Goods and Virgin Radio FR, the “YouTopians” will collect donations for a non-profit environmental organization.
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