Meet de Négoce, the New Brand That Finds Premium Surplus Wines and Then Sells Them for Up to 80% Less

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Meet de Négoce, the New Brand That Finds Premium Surplus Wines and Then Sells Them for Up to 80% Less
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De Négoce's Cameron Hughes has devised a new spin on the age-old negociant model—offering deep discounts on high-end producer wines.

That’s because Cameron Hughes, the entrepreneur behind those under-market bottles, had devised a unique spin on the age-oldmodel—the wine trader who buys fruit or finished wine from producers who, for whatever reason, have excess, then bottles it under his or her brand. For Cameron Hughes Wine, a promise was made never to disclose the source, and Hughes, with an efficient go-to-market strategy, could sell the anonymous wine for far less than the original producer could.

Hughes has fixed a huge wine-market cash-flow problem here. He’s able to provide immediate funds to the producer, who otherwise would have had to thread the wine through the byzantine distributor, wholesaler, retailer system in this country, where every middleman takes a cut. And his de Négoce members are funding the sale and bypassing that costly system to score phenomenal deals in the process.

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