Eric Zemmour, often referred to as France's version of Donald Trump, has joined the race for the French presidency.
Opinion polls project Zemmour getting 14% of the public vote in the first round of the French presidential vote due in April, and Marine Le Pen receiving 19%.
"[Zemmour] is the ideal candidate for Macron because he is splitting the vote with Le Pen," said Tomasz Kamil Michalski, associate professor at H.E.C. Business School. Other political experts argue that Zemmour is in it for the long run and is unlikely to drop out of the race. "Their discourse is no longer unique: The entire electoral campaign has markedly shifted to the right, with all front-runners taking a tough line to varying degrees on immigration and Islamic radicalization, denying the far-right the opportunity to exclusively benefit from this sentiment," Rosenberg told CNBC via email.Zemmour, 63, a former TV pundit and familiar face to French voters, is best known for his vocal anti-immigration views.
"I am the only one to establish, without false modesty, the obvious link between immigration from the other side of the Mediterranean, and the threats which weigh more every day on French women, on their freedom and sometimes on their lives," Zemmour said on Sunday, without providing any evidence.
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