Launched in 2019 by Hiro Shinn, Ty McLaren, and Chung, Koa is a beauty-and-lifestyle brand born in Hawaii with a Hawaiian name. The company is making it a priority to share the culture of Hawaii with the world
Photo: Joey Trisolini/Courtesy of KOA Hawaii is currently facing an over-tourism problem. From water shortages that impact and displace natives to the desecration of sacred sites, some might pinpoint these growing complications to the post-pandemic travel boom. However, it goes beyond that.
“The desire to share the culture of Hawaii drove the brand name of Koa, which in Hawaiian means “brave” or “bold,” say the founders. After meeting while working together in New York City, the trio connected over their shared roots and overall vision to launch a brand built on their skin-care knowledge and experiences in Hawaii.
At the beginning, it looked like the brand was marketed as men’s skin care, but now it has a more gender-inclusive approach. Was that intentional or was it misinterpretation? What started as a selection of SPFs, a cleanser, a moisturizer, and a toner has now grown to include body cleansers and lotions. What was the thought process behind expanding your roster of products, while still being very mindful of sustainability and overconsumption?
I love that a percentage of proceeds goes to the preservation of our oceans and the focus on community, and celebration of Hawaiian culture that the brand has. Why is this so important to the Koa team?TM, HS, and KC: The culture of stewardship is a defining characteristic of Hawaii and we wanted to make sure we carried that forward into the brand.
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