Patrick Brown has managed Twist & Shout for 29 years. Now he's going to build on the legendary store's legacy.
This reaction was in direct response to Brown's history with the business. Paul and Jill purchased longtime vinyl purveyor Underground Records at a tax auction in March 1988 and subsequently turned the store at 724 South Pearl Street into Twist & Shout; Brown was among the early customers."I started shopping there when I was home on summer break the first year they were open and started working there in June of 1992," he recalled.
In 1995, Twist & Shout moved to a former Safeway building near the intersection of Alameda and Logan and stayed there for just over a decade; it also operated a vinyl store dubbed Twist & Shout Underground across the street for a couple of those years. Then, in 2006, the shops were consolidated at the East Colfax location, in a new building at the Lowenstein complex. Each of these moves"has been the right thing to do," Brown said.
Brown's contributions were key as well."I've been managing for 29 years and been general manager for at least twenty, so a lot of the feel of the store, a lot of the ideas of the store, are mine as well as theirs," he added."Paul and Jill have been very collaborative with me. They had a vision of what the store should feel like, and I agreed with that. I've also done all the hiring for years, so a lot of the vibe of the store has been my responsibility.
There have been plenty of changes in music retailing along the way, and Brown admitted that"obviously nothing is going to stay the same forever. But we've been able to adapt. We went from being a CD store where vinyl was in boxes for people to look at to having a vinyl store that focused on electronic music to moving here and seeing vinyl ascend again. Everyone says, 'CDs? You still have those?' But CD sales went up last year for the first time in a long time.
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