These female-founded brands are addressing the postpartum knowledge gap
. I kept them lodged under my bathroom sink with a vague hope that once my son came, I wouldn’t need such things.I was wrong. The Frida haul saved my life—well, mostly my stinging, tingly, and bleeding privates—during those early days. In a time that is loaded with difficulty , hormonal windfalls, and changing bodies, the easy-to-use packaging and the cool relief of Frida was a small victory.
Bodily’s offerings acknowledge this knowledge gap and the notion that, while we hope and pray all will go smoothly and to-plan, very often it does not. There’s a
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