Meet the typical EV buyer: A wealthy millennial trading in a luxury gas-powered car
buyer data, but those buyers tend to be unique within the more broad EV segment, according to Tyson Jominy, vice president of data and analytics).
In the overall car industry, women make up closer to 40% of all buyers, meaning that the EV segment leans much more heavily male than the rest of the industry. While electric vehicle buyers still tend to be wealthier than the average car buyer – the average electric vehicle sold for $58,725 in January, compared to an industry average purchase price of $49,388 – the segment is starting to include more mainstream buyers.
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