Each star opens about their creative spirit in their own video.
, have all been tapped to lead the campaign. Each of these six stars have forged their own path in their respective industries, making them powerful voices in their fields so it’s no surprise Coach selected them as its “originals.”
To launch the campaign, Coach unveiled a series of videos on YouTube. Shot by Santiago Sierra Soler, are all set in New York City, Coach’s home turf since 1941, and are meant to evoke the brand’s vision through the eyes of creative director Stuart Vevers.?” and finally, “Why are you an original?” Their answers are something special — Yuna apparently has a strong “focus face” while J.
Seeing J.Lo and Megan Thee Stallion among this star-studded cast shouldn’t come as a surprise either. J.Lo has repped the brand as far back as 2002, prominently featuring Coach bags in the music video for her song “All I Have." As far as Megan is concerned, she’s been slaying it with Coach as of late — she earned a Coach brand ambassador spot near the end of 2019 before fronting the label’sOther campaign faces also have a strong connection to the brand.
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