'For Real Women, Real Bodies' is the brand's tagline. It speaks to Meijer's goal of providing apparel for people of all shapes and sizes that's 'stylish' and 'comfortable,' the company says. 'The customer speaks very loudly, and we listen to her.'
INDIANAPOLIS — Meijer, a Midwest supercenter chain, recently released its own intimate apparel line for women, sizes small to 3X."For Real Women, Real Bodies" is the brand's tagline. It speaks to Meijer's goal of providing apparel for people of all shapes and sizes that's"stylish" and"comfortable," the company says.
According to Meijer, they were the first major retailer to put clothing from sizes XS to 3X on the same rack for the same price. "When you get up, get dressed, it's really the first thing you put on," she said."I think a lot of times, you know, things ride, they pull, they dig, it's not really setting the right tone for the day. And so, we want to make sure that you feel comfortable, you feel confident, you feel stylish, but most importantly, really feeling good in your own skin."
In her opinion, the Tranquil and True line speaks to women in the Midwest. For starters, Horne notes, the Midwest is not as monolithic as folks in other parts of the country think. "We use these words a lot now: 'authentic,' 'true,' 'being yourself,' 'real.' But they're important," Witherup explained."It's important that we all, as women and really everyone, are feeling true to ourselves and feeling real."
"Accessibility can, unfortunately, be very classist," Horne said, speaking from experience. She grew up on hand-me-downs in a lower-class family.
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