Mercedes adds ultra-exclusive Mythos Series in high-end focus:
Last, and apparently least, there's the"Entry Level" category, which currently includes the A-, CLA- and GLA-Class cars and crossovers. Elsewhere in the world, Mercedes sells the B- and GLB-Class, as well as additional models deriving from the A-Class such as a wagon and hatchback. It's not clear which ones will get the axe, but three out of seven will be scuttled.
Whatever's left will be developed on the compact MMA platform, which launches in 2024 alongside the MB.OS operating system. Mercedes-Benz plans to go fully electric with2030"wherever market conditions allow" and has"the ambition to become CO2-neutral by 2039" according to a press release. The shift in strategy is a departure from the company's former market share-grabbing approach that spawned models like the CLA. We're seeing brands specialize as they venture into the EV and possibly autonomous future. As cars converge in functonality and capability, companies will have to depend on other characteristics, like brand and exclusivity, to stand out.
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