Mercedes-Benz Maybach Haute Voiture concept brings high fashion to the car

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Mercedes-Benz Maybach Haute Voiture concept brings high fashion to the car
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Mercedes-Benz Maybach's latest concept previews a production model due in early in 2023.

Haute Couture, the offering of exclusive, custom-fitted items of clothing by the world's leading fashion brands, tends to be the domain of discerning buyers wielding unlimited checkbooks.

Mercedes-Benz Maybach in the future may cater to these same buyers with highly customized versions of its cars boasting the latest fashion trends, and on Wednesday rolled out the Haute Voiture concept to give a taste of what's possible. It previews a production model to be offered in limited numbers in early 2023.and features in its cabin colors, materials and prints popular in the world of high-end fashion.

The exterior of the concept is marked by an exclusive two-tone finish combining dark blue for the upper part and forged wheels, and rose gold for the lower part. This is then topped off with bright chrome accents. “The color and equipment concept of the [Haute Voiture concept] has never existed before,” Gorden Wagener, Mercedes' design chief, said in a statement. “We’re fusing the art of high fashion and automotive design at the highest level to create something completely new.”

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