Mercedes Launches Exclusive Mythos Brand As It Reduces Entry-Level Range To Focus On Top-End Luxury | Carscoops carscoops
into a single four-door coupe model, while discontinuing the estate. While cutting down the compact range, at the same time Mercedes says it will inject them with more technology. A good example is the new Mercedes-Benz Operating System that will be introduced in 2024 together with the new MMA platform for compact vehicles.
We all know that higher-spec models have higher profit margins. Thus, the new strategy will help Mercedes increase profitability, aiming for an operating margin between 8 and 14 percent by mid-decade depending on market conditions. If everything goes according to plan, Mercedes will have a fully electric range by 2030 and go carbon-neutral by 2039.