Just days before the deadline, Meta is making changes to users' feeds in the EU, to comply with the Digital Services Act (DSA).
The company's been ordered to comply, by August 25, with the DSA, which requires platforms defined as to give users the option of switching off personalization and reverting to a non-algorithmic feed.
The DSA, says president of global affairs Nick Clegg, is"a big deal not just for European tech companies but for all tech companies that operate in the EU, and it will have a significant impact on the experiences Europeans have when they open their phones or fire up their laptops." Meta is also, again to comply with the DSA, making changes to improve transparency. It's expanding its Ad Library to display and archive all ads that target people in the EU, along with the dates the ad ran, the parameters used for targeting—age, gender, location and the like—and who the ad was shown to. Ads will be stored for a year.And, building on its Why Am I Seeing This feature, the company is also releasing 22 system cards for Facebook and Instagram.
"These tools will provide the most comprehensive access to publicly-available content across Facebook and Instagram of any research tool we have built to date," says Clegg.
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