At one point, creators were making tens of thousands of dollars
The Reels Play program paid creators to hit benchmarks for short-form videos on Instagram and Facebook, but now it’s coming to an end.Short-form video creators on Instagram and Facebook will soon lose one way of making money on the platforms.
Meta is ending its Reels Play bonus program, which rewards content creators when they hit certain goals for views on their videos. The change, firstwill affect creators on Facebook and US creators on Instagram.
The Reels bonus program has had its ups and downs since Meta launched it in 2021 to try to compete with TikTok. Initially, creators saw huge payouts — sometimes
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