Meta is launching an avatar store, and designer clothes are the first products

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Meta is launching an avatar store, and designer clothes are the first products
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Prada, Balenciaga, and Thom Browne are the first brands.

Gucci TownDespite the big names in Meta’s launch, the news dropped quietly this afternoon, and the company didn’t immediately respond to a request for more details. Meta says the store will launch “soon,” though information on how users will access the store wasn’t immediately available.

Hopefully the digital clothes will cost less than the real thing. In a livestream today, Eva Chen, director of fashion partnerships at Instagram, previewed one look featuring a cropped T-shirt, low-rise jeans, and a white belt, outfitted on Zuckerberg’s avatar.Sign up for the newsletterPlease confirm your subscription to Verge Deals via the verification email we just sent you.

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