Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.
LONDON —
"Threads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow," it said. Meta has good timing because Twitter users are growing frustrated with Musk's changes and looking for a viable alternative, said Matt Navarra, a social media consultant.
Allowing Instagram users to port their profile to Threads could give the new app more traction with potential users by providing a ready-made set of accounts for them to follow, said Navarra, former director of social media at tech news site The Next Web and digital communications adviser for the British government.
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