Meta is pledging to provide researchers with more information on the targeting of social issue, electoral and political ads on Facebook and Instagram.
, the company says that new data will be offered through the Facebook Open Research and Transparency project, starting from the end of this month.
And from July, the company's publicly available Ad Library will also include a summary of targeting information for ads run after launch. This will include data on the total number of social issue, electoral and political ads a Page ran, using each type of targeting - for example, location, demographics and interests - and the percentage of social issue, electoral and political ad spend used to target those options.
"For example, the Ad Library could show that over the last 30 days, a Page ran 2,000 ads about social issues, elections or politics, and that 40% of their spend on these ads was targeted to “people who live in Pennsylvania” or “people who are interested in politics."
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