Meta reportedly plans to shut down CrowdTangle, its tool that tracks popular social media posts

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Meta reportedly plans to shut down CrowdTangle, its tool that tracks popular social media posts
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Meta says it will be available through the midterm elections.

show accurate engagement data but “don’t represent what most people see on FB.” He claims a better way to prove that would be through data showing which posts get the most reach, but the company doesn’t usually share that data directly., it said the tool could help publishers “surface stories that matter, measure their social performance and identify influencers.” It tracks the performance of stories across other networks, including Instagram and Twitter.

Today’s report says Meta began an official process to shut down the tool in February but paused it due to . Now it’s said to be on track for a shut down “eventually,” with Facebook engineers already assigned to the task. A company spokesperson toldthat CrowdTangle would remain active at least through this year’s midterm elections and claimed Meta has plans to provide “even more valuable” tools for researchers.

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