Amid broad cost-cutting moves, Meta is shuttering the Facebook Watch originals group, whose small slate of shows included the breakout hit “Red Table Talk” hosted by Jada Pinkett Smith,…
“Red Table Talk” series is produced by Westbrook Studios, cofounded by Jada Pinkett Smith and Will Smith; the company is said to be looking for a new distributor now that the Facebook Watch deal is done. The Daytime Emmy-winning talk show featured Pinkett Smith, daughter Willow Smith and mother Adrienne “Gammy” Banfield-Norris (on Facebook and spawned an active Facebook discussion group with 600,000 members.
For the Facebook Watch team, the strategy from the beginning was to produce video programming that tapped into “the social fabric of Facebook,” as — i.e., generate communities of people talking about and sharing the episodes. Execs also hoped that the originals would encourage other content creators to adopt Facebook Watch.
Meta’s exit from the original entertainment biz comes after other tech companies have similarly retreated.
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