Meta Wants You to Sell Virtual Stuff, but You Gotta Pay the Metaverse Tax

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Meta Wants You to Sell Virtual Stuff, but You Gotta Pay the Metaverse Tax
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The initial roll-out of VR buying and selling is limited to the Horizon Worlds app and the company will take a quarter of all sales.

Commerce is coming specifically to Horizon Worlds, Meta’s open-world VR app where you can be the rudimentary, cartoon, floating torso you’ve always wanted to be. Creators in Horizon will be able to sell the in-world stuff they make, like virtual clothes and accessories or character mods, to other users. But Meta will skim a hefty 25% off the top.

After the testing period though, Meta hopes to expand the selling function to all. “These types of tools are steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences,” the company wrote in its statement. Purchasing within the metaverse is limited to users 18+ in the U.S. and Canada, and payments are processed through the Meta App Store. For now, the simulated goods users buy in one of Horizon Worlds’ “worlds” won’t be transferable to others, meaning the fake stuff you pay for is only real in the designated area you buy it in. Though, in an

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