Sources tell THR that MGM will likely take a $30 million to $50 million hit by moving NoTimeToDie's release back by seven months when the dust settles
, which marks the final outing of Daniel Craig as 007, had been set to launch with a world premiere in London on March 31. Some promotional events or brand tie-ins cannot be rescheduled or stalled. Craig, who is set to hostthis weekend, was in the middle of rehearsals when news broke of the film’s move. It would have been impossible forLikewise,
Omega last month launched a 007 edition watch, which already has begun to hit stores. Given that the watch is not necessarily atimepiece but rather a Bond-inspired product, stores will continue to sell it and not hold back the luxury item until the fall.. Adam Holdsworth, managing director of N.
Meanwhile, the studio is scrambling to salvage ad buys it already had made for the coming four weeks and move them to the fall. So far, MGM’s partners have been accommodating. But other pricey purchases can’t be recouped, like the Super Bowl spot that ran in February . Still, a fall campaign will come with added expenses. Broadcast ads that run in the fourth quarter of the year are typically more expensive than the spring given that the fourth quarter coincides with the kickoff of the new TV season as well as football.
California has declared an emergency over the coronavirus outbreak as it marked its first death. There are currently 98,059 cases of coronavirus worldwide and 3,356 deaths caused by it.
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