Celebrating “love” for recycled clothing and the earth, the exhibit coincides with H&M’s Innovation Story “Cherish Waste” collection, which will be available beginning May 5.
“This collection is a celebration of love, filled with wardrobe heroes that feel comfortable to wear, even if they are dramatic, statement pieces,” H&M creative adviser Ann-Sofie Johansson, said in a press statement. “My advice is to step out of your comfort zone and explore versatile combinations: dare to wear an oversize leopard-print coat with heart-shaped spots with a tight, cut-out bodysuit, or relax in a coordinated set with heart motifs inspired by foil balloons.
Hero dresses include a bubble gum-pink heart-shaped evening dress, a pale blue puff-ball mini and a pink knitted spike dress, all made from 100 percent recycled polyester either rescued from marine sources or post-consumer waste streams. The knitted spike dress, for example is a blend bearing 78 percent Repreve and 22 percent post-consumer recycled polyester.
A convertible chain necklace and rhinestone earrings feature black hearts made from AirCarbon . AirCarbon is a biomaterial made by Newlight Technologies that transforms air and carbon from greenhouse gasses — that would otherwise pollute the atmosphere — into lightweight, acetate-like material.H&M’s “New Love, Old Flames” spring 2022 line imbues innovative materials.
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