Miuccia Prada and Raf Simons Join Forces as Co-Creative Directors

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Miuccia Prada and Raf Simons Join Forces as Co-Creative Directors
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Raf Simons has joined Prada as co-creative director, effective April 1, 2020.

“I’m extremely happy to start this new phase, it’s certainly going to be extremely exciting... We like each other, we respect each other, and we’ll see if we go somewhere,” Prada said at the press conference.

“I question the role of creativity in fashion. It brought me to discussions with lots of designers. We have to look at creativity... how can that evolve? At this moment, lots of creatives feel troubled, feel the fashion industry is [becoming] an industry where it might move to excluding creatives... We do believe that collaborating could reposition that aspect of the business.

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