A light beer battle is brewing over saying it shouldn't taste like water.
The Better Business Bureau’s National Advertising Division has recommended Molson Coors end a claim made inThe decision came after a hopping mad Anheuser-Busch challenged the claim.Feb. 23 that the line in the commercials “is not puffery or a mere opinion.”
“Reliable sensory testing could demonstrate whether consumers detect a watery taste or the complete absence of taste. Consumers may also reasonably expect that the statement is supported by such evidence,” the organization continued. The NAD’s recommendation left a bad taste in Molson Coors’ mouth, prompting the company to fire back with a sobering rebuttal indicating it will not take the matter lying down.
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