Moncler Grenoble Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Moncler’s Remo Ruffini thinks big, and knows how to put on a show with no shortage of extravagance. To draw attention to his megabrand in the past he has spared neither inventive energy nor means—staging a flash-mob-style performance in Grand Central Terminal, recreating a winter wonderland at Central Park’s Wollman Rink, and enlisting the Pendulum Choir, a Swiss all-male a capella group to. sing odd Alpine songs while dressed up in Moncler polarwear.
After a hiatus of a few seasons, to recalibrate and possibly take a breather from such performative juggernauts, the newly engineered version of Moncler Grenoble was presented over the weekend in Skt. Moritz, the über-posh Swiss destination that Ruffini, an avid skier, has dubbed his “second home.” This time, he said he wanted “just a classic catwalk show.” Yet his proclivity for mammoth productions got the better of him again.
Bookended by an all-white snowboarding ensemble on Vittoria Ceretti and a spectacular long-hair dégradé alpaca wool coat on Mona Tougaard, the co-ed show was proof of Ruffini’s ambition to give Moncler Grenoble a more elevated identity, with a spruced up repertoire for style-conscious outdoorsy customers, and cutting-edge technology research to further improve high performance capabilities.
Ruffini believes that “quiet luxury will be around in fashion for a few seasons more,” so he kept the collection’s look for both genders, as he said, “in balance between the desire of being visible and remarkable, and that of being quieter and not overtly flashy.
“There’s lots of complex technology involved,” stressed Ruffini, who five years ago bought a factory in Romania to keep production controlled in Europe. When he acquired French brand Moncler in 2003, undertaking a reset that elevated it to a luxury positioning, he remembered, “I didn’t worry about turnovers, my only dream was to make Moncler a great brand.” As of today, Moncler has a market cap of $16.88 billion. Ruffini may be a dreamer, but he’s quite the entrepreneur too.
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