During the group's Capital Markets Day, chairman and CEO Remo Ruffini said Moncler will also invest in building its footwear category.
echoed Ruffini’s words, touting the next phase of the brand, which he sees becoming “stronger and more connected with the community. Genius is a platform for creativity” and after pairing with high-end designers, from Pierpaolo Piccoli to Simone Rocha, it will “expand as a platform into other businesses and industries, and allow more people to express themselves,” although details were not divulged.
A summer proposition will be explored as “consumer behavior has changed toward the mountains and a technical collection [works] year-round,” said Fisanotti.Footwear, and sneakers in particular, are seen as an avenue of growth, as this division is “well below its real potential,” said Ruffini, aware of the “critical role” of the category in some markets such as the U.S.
Ruffini highlighted his goal for the group to become “a community magnet,” going “one-for-one, one-for-all digital,” and to embed sustainability across the board. “Consumers are simply people who have a transactional relation with the brand, they just come and go. We believe in the power of building and engaging with communities through long-term relationships,” he said, adding that “we will go beyond tier-one cities in their traditional luxury districts.
Marco Rivetti, chairman and CEO of Stone Island, said the new concept will hinge on new sustainable materials and that “Chicago will allow the brand some fine-tuning before launching it globally in high-visibility cities.” He also noted that, over the past five years, Stone Island had already “been cleaning up its wholesale distribution” and that these additional steps were “not killing the channel, but improving it.
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