Their virtual and outdoor classes launched during the COVID-19 pandemic are now integral to the expansion of and huge murals in the club’s back patio.
Founded in 2013 by owners Mark Sutro and Mia Honore, the local club offered an anyone-is-welcome environment along with cycling, rowing and strength training programs designed for every level of fitness.
Sutro is a native of Oakland and rowed competitively at UC Berkeley. He is an endurance sports enthusiast who left an 18-career as an IT management consultant to become CEO of Performance Max, a multiweek cardiovascular training and nutrition programs that at the time operated in five Bay Area Club One locations.
Honore didn’t grow up playing sports, but upon moving to the Bay Area to join Club One, she merged her growing interest in fitness with food knowledge — both enhanced by Deep South hospitality. “To get that started required working with the Montclair Village Association,” Sutro said. “We then had to invest in turf to put up there. Once the space was set, Mia drove the program.”
The early class has now shifted to 6 a.m. and a six-week, women-only program that combines core training, Zoom classes, hike/run Sundays and conversations about sleep, nutrition, menopause and other women’s topics that have proven durable. “It’s hard to find silver linings in the pandemic, but I’ll say we quickly learned how to use Zoom and that will probably always be part of our business. It ripples through personal and group training, so we’re better connected to our members. We survived because we learned to be nimble and had a landlord who worked with us. We also got PPP and Employee Retention Credit.”
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