The region is undoubtedly defined by sun and surf, which inspired Vuitton designer Nicolas Ghesquiere’s epic collection. But there’s more than meets the eye.
front and center, next to the incredible fish taco joint, and is the creation of regenerative chef Davin Waite and pro-surfer Cheyne Magnusson.
wall of hats including ranch styles, fedoras, beanies, buckets and more that can be customized with embroideries, bands and charms. His art practice, as Detwiler calls it, is simple: “I’m in love with things that look worn and old and that have a story to tell,” he explained of his one-of-a-kind futon cover shirts, Depression-era patch jackets, and harvest bag coveralls that run in the $1,200 to $10,000 range, and earned him a place next to Ralph Lauren in the latest. “And it goes beyond that into sustainability, because I care about our planet and the ocean. I grew up being a surfer.
“Back in the day, there were 4 million people who surfed in the U.S. and 30 million people practicing yoga. The majority were women but men was the fastest-growing demo, and I thought, ‘You’re saying the number of men who practice yoga in the U.S. is larger than the entire surf market?’“Everyone was wearing board shorts to yoga and Lululemon had become really important for women, but men were hesitant. There was a disconnect, guys who were into surfing were not connecting to active.
Sassone’s boudoir-like jewelry shop has become a go-to for push presents, contour wedding bands and more creative pieces, like the $30,000, 880-diamond Marrow x Nails of L.A. set she crafted for Machine Gun Kelly to wear to the Billboard Awards on Sunday. The business continues to be a family affair — Maria’s husband Ricardo Rubio is her CEO and her sister-in-law Gabriela Rubio is the brand director.
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