'More sports cars': Jaguar's new design chief makes the case for fewer SUVs

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'More sports cars': Jaguar's new design chief makes the case for fewer SUVs
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A perfect world for Jaguar's director of design would include more sports cars and fewer trucks.

last June as Jaguar's director of design, would include more sports cars and fewer trucks.

Thomson, however, argued that sports cars can still be relevant in the age of SUVs and lift Jaguar Land Rover from its currentThe company recently showed off the latest iteration of its F-TYPE, a two-seater sports car that underwent a face-lift for 2021. The newer model, available in three engine types , now boasts more power, upgraded in-car technology and an updated grille and front bumper, among other cosmetic tweaks.The latest Jaguar F-TYPE sports car was redesigned for 2021.

I would say more Jaguar. We're a brand that really connects with the heart and really has a human side to it. I would like to make sure we do more of that really. We have to be different ... even more to stand out. We're never really going to do things that are outrageous or weird. We do things that are balanced and very beautiful. Very, very natural.Just getting to design sports cars. Unfortunately, there aren't many of them in the world. The world is against them.

Thomson seen with a clay model of the Land Rover LRX concept. He led the team as advanced design director between 2006 and 2008.

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