Americans can once again buy cars for less than sticker price. But that doesn't mean they're finding bargains at their local dealerships.
Americans can once again buy cars for less than sticker price. But that doesn’t mean they’re finding bargains at their local dealerships. A year ago, record tight inventories meant 80% of buyers were paying more than the manufacturers’ suggested retail price , or sticker price, according to data from Edmunds. For decades, car buyers had been able to negotiate a discount. Today, only 36% of buyers are paying above sticker.
Cheaper models, such as compact sedans, are still in very short supply, especially since General Motors, Ford and Chrysler parent Stellantis have more or less pulled out of those markets. Asian automakers that still make the cheaper car models also have some of the tightest inventories. “Just try to find a Civic,” said Michelle Krebs, senior analyst for Cox.
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