Movie magic: Spanish tinned crisp sales boom on Korean film cameo

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Movie magic: Spanish tinned crisp sales boom on Korean film cameo
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Movie magic: Cesar Bonilla is still baffled by a surge in demand for the canned potato chips made by his company in northwestern Spain after they appeared in award-winning Korean film 'Parasite'

ARTEIXO, Spain - Cesar Bonilla is still baffled by a surge in demand for the canned potato chips made by his company in northwestern Spain after they appeared in award-winning Korean film “Parasite”.

“I’d say to him a thousand thanks and I have tears in my eyes when I think about it,” Bonilla told Reuters while watching a clip from the dark comedy in which the scheming Kim family feasts on food and drink at the house of their rich employers. Bonilla’s family-run company’s online sales in Spain surged 150% and distributors have been increasing orders at home and abroad. Four more staff have been hired, adding to around 100 employees.

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