Movie theaters brace for holiday box office dominated by ‘Avatar 2′ ... and little else

Will any movies other than “Avatar 2″ manage to succeed at the box office over the crucial holiday season?

After a dire Thanksgiving -- one of the worst in modern history -- cinema operators may be rightfully wary about foot traffic through the rest of the year. With films targeted to adults struggling, they are pinning their holiday hopes on movies with broad appeal, including “Puss in Boots: The Last Wish,” a sequel in the “Shrek” universe.

And that’s an issue because multiplexes need momentum to keep people coming back. “One or two pictures can’t keep a theater open,” Logan adds. “We need a flow of product.” “Summer was a shot in the arm, but this was a disastrous September,” Logan says. “A lot of profits were eaten up.” Will these films buck the trend of underperforming awards season hopefuls or will older moviegoers remain selective about what’s worth the price of admission these days?

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