MoviePass, the movie ticket service that previously allowed its subscribers to purchase passes every month for a $10 fee, is coming back from bankruptcy – with a few big changes.
the credit system will respond to consumer demand, with hot movies at prime times requiring more credits.
MoviePass drew in millions of subscribers, initially luring them with a $10 monthly rate. But that proved unsustainable. Because MoviePass typically paid theaters the full cost of tickets — $15 or more in big cities — a single movie could put the service in the red. The company was forced to make changes. Those efforts, however, never stopped the losses.after its efforts to seek financing were unsuccessful.
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