More than 30,000 musicians applied to be part of the Nigerian star’s development and mentorship program
The second edition of emPawa will be more focused, providing fewer artists with more resources . “We wanted to be able to have mentors attached to everybody — that’s easier for 30 people than 100 people,” Mr. Eazi explains. “And we wanted to be able to spend the same amount of money but have people have more of it. The cost of videos and the cost of production have increased since the last time.”
Mr. Eazi then had the unenviable task of whittling more than 30,000 submissions down to 30 finalists. “It was tougher than the last time,” he says. “Who gets me in the first 15 seconds? It could be the voice; it could be the flow. Then we do a deep dive — what have they been putting out on their profile, other songs, freestyles. Then we reach out to them to send us some music. Then when we’re convinced, we send them in with producers just to get a sense of whether they can go in and make stuff.
Some of the new emPawa artists have already achieved some success on their own — a video of Bosom P-Yung performing his pinging single “Attaa Adwoa” has racked up more than a million views in two months. C Natty has writing credits on Mr. Eazi and Tyga’s collaboration “Tony Montana.”
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